AI Isn’t Replacing Process Discipline – It’s Making It More Important

Hand drawing a network of connected team icons around “sales force.”

I recently attended RevOps AF Europe 2026. As expected, AI was a topic in nearly every session. Speakers covered everything from AI governance and pricing models to implementation strategies and use cases. What surprised me, however, was not the amount of discussion around AI, but the lack of truly compelling real-world examples. The overall impression […]

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