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Day: September 15, 2023

Campaign Influence in Salesforce

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I often get asked to ‘show the ROI’ of various marketing Campaigns in a Salesforce from an organization that, up to this point, hasn’t put in the rigor to actually track influence on Opportunities through their sales funnel. I’m going to detail here basic steps to implement now so that you start tracking the ROI […]

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PDF titled “CRM Reality Checklist” offering 12 CRM essentials for sales leaders, with Lighthill CRM call-to-action link.

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